Xiaomi SU7 is officially released! 50,000 units sold in 27 minutes!
On March 28, Xiaomi Group held a Xiaomi Auto launch conference with the theme of "Moving Forward" at the Beijing Yichuang International Convention and Exhibition Center, officially launching Xiaomi SU7.
On March 28, Xiaomi Group held a Xiaomi Auto launch conference with the theme of "Moving Forward" at the Beijing Yichuang International Convention and Exhibition Center, officially launching Xiaomi SU7.
According to Xiaomi Auto's Weibo on the evening of March 28, after the Xiaomi Auto launch conference, Xiaomi SU7 received over 10,000 orders in 4 minutes, over 20,000 orders in 7 minutes, and over 50,000 orders in 27 minutes after launch.
At the launch conference, Lei Jun, founder, chairman and CEO of Xiaomi Group, said: "This is the first official appearance of Xiaomi SU7, and it is also the most important moment in my life. The dream car of this era must have the most advanced intelligent technology and the best driving quality. We hope to build a car that is the best-looking, best-driving, and smartest within 500,000 yuan, and a high-quality car."
"Intelligent technology" leads, advanced factories integrate innovation, and promote the comprehensive rise of China's automobile industry
At the launch conference, Lei Jun reiterated Xiaomi Auto's long-term goal: to become one of the top five automakers in the world through 15 to 20 years of hard work.
Lei Jun said that smart electric vehicles are essentially "cars × electric × intelligence". In the past ten years, the industry has solved the problem of electrification. The next ten years will be a decade of intelligence. "Intelligence is the soul of the car, and intelligence will become the decisive factor of this era." In terms of intelligent technology, Xiaomi has entered the smartphone market since 2010 and is now one of the top three mobile phone companies in the world. It has built the world's largest consumer-grade AIoT platform, and has built a "full ecosystem of people, cars and homes" based on Xiaomi Pengpai OS, with advanced intelligent experience throughout the complete scene of "people, cars and homes". At the same time, it has accumulated profound technical capabilities in the fields of OS, AI, and robots, and these capabilities will be gradually applied to Xiaomi cars. In addition to the leadership of intelligent technology, Xiaomi has continued to increase its investment in intelligent manufacturing and promote the integration and innovation of advanced intelligent technology and traditional manufacturing. To this end, Xiaomi has built an industry-leading automobile factory in Yizhuang, Beijing. In addition to the traditional four major processes of stamping, welding, painting, and assembly, it has also built a large die-casting and battery workshop. There are 29 R&D laboratories in the factory, and a 2.5-kilometer-long test track with a designed speed of 120km/h, covering 18 test road conditions. When the factory's production capacity is fully utilized, a brand new Xiaomi SU7 will roll off the production line every 76 seconds.
The Xiaomi automobile factory is a highly automated smart factory with robots everywhere. The entire factory has more than 700 robots, which can achieve 100% automation of key processes such as large die-casting, stamping, body connection, body assembly, painting, and final assembly.
"Smart driving + smart cabin + ecology", the technical commanding heights to win the second half of the automotive competition
"Choosing a smart electric car is essentially choosing the strength of smart technology. This is what everyone really expects from Xiaomi and new energy vehicles." In Lei Jun's view, smart driving + smart cabin + ecology will become the technical commanding heights for Xiaomi Automobile to participate in the competition.
In terms of smart driving, Xiaomi's smart driving insists on full-stack self-development, and the actual car has accumulated 10 million kilometers of testing. The entire Xiaomi SU7 series is equipped with high-end smart driving functions such as high-speed pilot, one-button valet parking and smart parking assistance that can be driven nationwide. It is reported that Xiaomi's intelligent driving R&D team has more than 1,000 people, and is expected to exceed 1,500 people by the end of the year. The goal is to enter the first camp of the industry this year. Xiaomi Intelligent Driving City NOA plans to start user internal testing in April, open 10 cities in May, and open nationwide in August. In terms of intelligent cockpit, Xiaomi SU7 brings the surging intelligent cockpit that integrates advanced intelligent technology. Xiaomi Pengpai Intelligent Cockpit regards mobile phones and tablets as part of the cockpit at the beginning of its design, realizing multi-terminal integrated native design. The mobile phone and the car machine are connected seamlessly, and the commonly used apps on the mobile phone can be PINed to the car machine with one click. The tablet on the rear expansion screen can automatically switch to the native car control desktop, realizing real-time synchronization of navigation information, and freely adjusting functions such as air conditioning, seat heating, and full-car music. In addition, Xiao Ai, an intelligent voice assistant with 117 million monthly active users, can realize many voice interaction functions far exceeding the industry, such as continuous dialogue, offline dialogue, high noise wake-up, and multiple commands in one sentence. Thanks to Xiaomi's self-developed "MiLM-1.3B" end-side large model and the multi-modal fusion of vehicle perception, Xiaomi SU7's voice interaction has been upgraded throughout the entire chain. Not only can the functions controlled by hand in the car be covered by Xiao Ai, but it can also make the car understand the real world like a human.
In terms of smart ecology, Xiaomi SU7 was born for the in-vehicle smart ecology, which is convenient for access to a variety of CarIoT devices. For example, the expansion of physical buttons adopts a dual fixing design of magnetic suction + screws, which can quickly adjust the common functions related to air conditioning. The four sides of the central control screen can be expanded, and a smart dual dial can be installed on the central control screen to display time, speed, mileage and other information. The center console can also be expanded and connected to the smart intercom set. When driving, you can talk to friends through the steering wheel buttons without picking up the intercom.
It is worth mentioning that for Apple users, Xiaomi SU7 also supports access to wireless CarPlay, and the rear bracket is compatible with iPad control of the car. It is currently the most friendly model to the Apple ecosystem. "Full Ecosystem for People, Cars and Homes" is fully launched to create ubiquitous intelligent user experience. "Intelligence is Xiaomi's strength. Starting from Xiaomi SU7, users can experience today's intelligent technology." Lei Jun said that looking forward to the future, Xiaomi's "Full Ecosystem for People, Cars and Homes" will connect all smart terminals together as never before, with seamless interconnection and capability collaboration, allowing everyone to experience ubiquitous intelligent life. The official launch of Xiaomi SU7 also marks that Xiaomi's "Full Ecosystem for People, Cars and Homes" strategy is moving from a "complete closed loop" to a new stage of "full launch", which is also an important milestone for Xiaomi to steadily advance and forge ahead in 2024. In the three years since the announcement of car manufacturing, Xiaomi has achieved a qualitative change in its comprehensive strength, and its underlying capabilities such as R&D, organization, talents, processes, and informatization have been greatly enhanced, and its risk resistance has been qualitatively improved. Among them, as of the end of 2023, Xiaomi's global smartphone sales have remained in the top three in the world for 14 consecutive quarters, the number of global monthly active users of mobile phones has reached 641 million, the number of devices connected to the AIoT platform has reached 740 million, and the cash reserves have increased by 30 billion yuan compared with three years ago, reaching 136.3 billion yuan, setting a new historical high, laying a solid foundation for the automotive business to be ready and the "full ecosystem of people, cars and homes" to be fully launched. In addition, Xiaomi firmly promotes the steady implementation of the new decade's goals-large-scale investment in underlying core technologies, and is committed to becoming the world's new generation of hard-core technology leaders. For example, Xiaomi's total R&D investment in 2023 reached 19.1 billion yuan, a year-on-year increase of 19.2%, and this year is expected to exceed 24 billion yuan. At the same time, the scale of Xiaomi's R&D personnel has reached 17,800, accounting for 53% of the total number of employees. It is worth mentioning that in clarifying the overall strategy of "full ecosystem of people, cars and homes", Xiaomi also clarified six sub-strategies, including high-end strategy, industry capability leading strategy, OS strategy, AI strategy, chip strategy, and new retail strategy, to further consolidate Xiaomi's development momentum for continuous leap forward.