The sales of Iixiang L6 have been skyrocketing, and Iixiang Auto has grabbed a "life-saving straw"!

Iixiang Auto, which was still suffering in the first half of the year, made a comeback in the second half with the Ii L6

Iixiang Auto, which was still suffering in the first half of the year, made a comeback in the second half with the Ii L6 ( picture | configuration | inquiry ).

Ii Auto had a difficult time in the first half of this year. First, it was squeezed out by the new M7 that was launched at the end of last year, and then its first MPV, Ii MEGA, self-destructed and its stock price plummeted. Then, the launch of Xiaomi SU7 scared Iixiang Auto and caused it to cut prices one after another, and its luxury brand image was no longer maintained.

Facing the successive shock waves, Ideal Auto could only silently withstand it and reshuffle. Therefore, Iixiang Auto launched the Ideal L6 in April. Just 17 days after the launch of the new car, its cumulative orders exceeded 41,000 units, and the sales volume in the first full month of launch reached 12,965 units. Then, the sales volume in June and July were 23,864 units and 24,856 units respectively. Since its launch in April, Ii L6 has topped the sales list of the medium and large SUV market for three consecutive months, successfully pulling Ideal Auto back from the brink of life and death.

So the question is, isn't it said that Ideal Auto has no technical content? Why do so many people still buy it? I think there are several main reasons (please feel free to add):

Extended-range power is the secret to sales today. In terms of technology, Ideal Auto may not be as good as other automakers, but Ideal has Li Xiang, who, as a qualified businessman, knows consumers' needs well.

Obviously, in an era when electric vehicle technology is not mature enough and gasoline vehicles are too old, the extended-range model is the key to sales. For this part of Ideal Auto's consumers, pure electric vehicles are too radical and gasoline vehicles are too old, so only plug-in hybrids and extended-range models can be selected. After comparing the two, extended-range models are the most suitable because they are less prone to failure, have lower maintenance costs, and have longer pure electric range. The simplest things are often the least likely to go wrong, and Li Xiang has grasped this inertial thinking and conservative psychology of the Chinese people.

But with so many extended-range vehicles, why did Ideal L6 become a hit as soon as it was launched? The reason is that the 200,000-yuan Ideal L6 and the 400,000-yuan Ideal L9 have too many similarities. First, it is difficult to distinguish the Ideal L6 from the L9 in terms of appearance; second, the workmanship and materials of the interior of the Ideal L6 are basically the same as those of the Ideal L6, with four-screen interaction, heated steering wheel, nappa leather seats, platinum audio, and the same car refrigerator as the L9.

Finally, in terms of power configuration, Ideal L6 is the same as L9, both are high-performance four-wheel drive with front and rear dual motors. Although the absolute horsepower is slightly smaller than L9, it is lighter, so the acceleration feeling is almost the same as L9. The chassis adopts front double wishbone + rear five-link + CDC sports suspension. The suspension damping can be actively adjusted in milliseconds according to road conditions, and the texture is also excellent. In comparison, who can resist spending more than 200,000 yuan to buy an Ideal L6 and have the quality of 400,000 yuan?

In addition, the most important point is that the Chinese people's obsession with "big houses and big cars" has been engraved into their DNA, because big means comfort, spaciousness, and better experience. Although the rear seats of L6 are slightly inferior to those of L7, which also has five seats, if you say that L7 is extravagantly large, then L6 is just the right size. With a five-meter body and a powerful power of 300kW maximum power and 529N·m peak torque, Ideal L6 is definitely the most flexible and best-driving car in the Ideal family.

Moreover, the price of Ideal L6 starts at 249,800 yuan, and the price of Ideal L7 starts at 301,800 yuan. The former is positioned lower than the latter, so consumers are more tolerant of it.

Final Thoughts

Let's make a simple overall comparison between the Wenjie M7 and the Ideal L6. The starting prices of the two cars are the same, but the Ideal L6 not only has more power, but also has a larger wheelbase of 2920 mm while having a smaller body size, while the wheelbase of the Wenjie M7 is only 2820 mm. The key is that the Ideal L6 has a higher configuration. The standard Qualcomm Snapdragon 8295 chip and 400V platform alone are enough to attract many users, so the overall high cost performance is the key to the success of the Ideal L6.

Although Ideal Auto does not have much technological content, it is just a stack of refrigerators, color TVs and large sofas, and its engine technology is the simplest extended-range type, but for consumers, money can't buy what they like, and ultimately the actual experience that a car can bring to them is what matters most. Facts have also proved that Ideal Auto's driving experience is indeed good, its comfort configuration is also in place, and its overall performance is enough to impress consumers, and it will continue to dominate the mid-to-large SUV market in the future.

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