Voyah generously takes stock of the automotive elements in the Spring Festival Gala of the Year of the Dragon. Xiaomi SU7 steals the spotlight.
The annual Spring Festival Gala has a history of 41 years. Every year, there are sponsors from different industries, ranging from home appliance brands to mobile phone brands to Internet corporate applications. The Year of the Dragon Spring Festival Gala is the most popular. The mirror is none other than the car companies.
The annual Spring Festival Gala has a history of 41 years. Every year, there are sponsors from different industries, ranging from home appliance brands to mobile phone brands to Internet corporate applications. The Year of the Dragon Spring Festival Gala is the most popular. The mirror is none other than the car companies.
The Chinese New Year has always been a big event for the Chinese people, and the Spring Festival Gala is an indispensable ritual in this big event. The ratings have always been far ahead, so choosing to sponsor the Spring Festival Gala is indeed a good thing for companies. It can bring excellent communication effect.
In the Spring Festival Gala of the Year of the Dragon, the biggest winner among car companies is none other than Wenjie. Almost as long as a host appears on the scene, the logo of Hongmeng Zhixing Wenjie M9 ( Picture | Configuration | Inquiry ) will appear, and it will also be promoted by the host. , the communication effect can be said to be excellent.
Moreover, as a sponsor of the Spring Festival Gala, Wenjie also provided Wenjie M9 as a grand prize to lucky viewers. Although it is a ten-year use right, it is equivalent to a lottery and a car.
Wenjie M9 is Wenjie's flagship SUV. It is available in pure electric version and extended range version.
In terms of size, the length, width and height of the Wenjie M9 are 5230/1999/1800mm respectively, and the wheelbase is 3110mm. It is positioned as a large SUV. As of early February, the cumulative orders of Wenjie M9 have exceeded the 40,000 mark, and delivery has also started recently.
To say that the car company that made the biggest splash during the Year of the Dragon Spring Festival Gala is actually voyah. Voyah is giving away the use rights of 100 Voyah cars this time, including Voyah FREE ( Picture | Configuration | Inquiry ), Voyah Dreamer, Voyah Dreamer, and Voyah Dreamer. The picture follows the three models of PHEV.
Voyah FREE is positioned as a medium to large SUV, currently on sale is the 2024 model, with an official guide price ; Voyah Chasing PHEV is positioned as a medium to large sedan, with two configurations available, official The guide prices respectively; Voyah Dreamer is positioned as a medium to large MPV, with pure electric version and extended range version available. The official guide price range is yuan.
Another car that stole the spotlight during the Year of the Dragon Spring Festival Gala was the Trumpchi E8, which appeared directly in the skit as a prop car. This is rarely seen in previous Spring Festival Galas. This proves that Trumpchi should also be a sponsor of the Spring Festival Gala. , or there is some form of cooperation.
Trumpchi E8 is positioned as a plug-in hybrid medium-sized MPV. It will be launched at the 2023 Guangzhou Auto Show.
In addition to the above three car companies, Xiaomi, which has just entered the automotive industry, has also become an easter egg for car brands in the Spring Festival Gala of the Year of the Dragon. When introducing representatives of the "July 1st Medal" recipients and representatives of the "Model of the Times" Chinese Foreign Aid Medical Team, There is a car model of Xiaomi SU7 ( picture ) on the table next to the guests. There are huge words "xiaomi SU7" on the base, which is also very eye-catching. Xiaomi CEO Lei Jun also forwarded two screenshots of the CCTV Spring Festival Gala, proving that Xiaomi and the Spring Festival Gala also have Some form of cooperation.
Based on previous reports, Xiaomi SU7 is expected to be launched after the Spring Festival. The specific time may be in March or April, and it will most likely be before the Beijing Auto Show. Price is currently the focus of everyone's attention, and it will most likely be in the price range .
Conclusion
2024 should be a year of reshuffling for Chinese automobile brands. Those with ideals and ambitions will be at the forefront. All major automobile companies should pay more attention to marketing. Their appearance at the Year of the Dragon Spring Festival Gala is actually just an appetizer. Let’s see what follows. What kind of marketing strategies will big car companies come up with?